A programme, which began with the goal of overcoming poverty in rural Punjab within a decade, is historically unprecedented in this province for both its magnitude and complexity of effort. It was therefore clear from its inception that the PRSP would have to bring together a talented team of...

This paper is based on primary data collected from a survey of citrus producers and market intermediaries from the major citrus producing area of Punjab. Data were collected from 125 producers to overview the existing citrus marketing system followed by the growers and to identify the...