Mullainathan, Sendhil; Schwartzstein, Joshua; Shleifer, … - In: The Quarterly Journal of Economics 123 (2008) 2, pp. 577-619
We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage of: (i) transference,...