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~isPartOf:"The ROI of pricing : measuring the impact and making the business case"
~person:"Hinterhuber, Andreas"
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The ROI of pricing : measuring the impact and making the business case
Journal of revenue and pricing management
12
Industrial marketing management : the international journal for industrial and high-tech firms
4
Innovation in pricing : contemporary theories and best practices
4
Business horizons
3
Journal of business research : JBR
3
Journal of business strategy
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Management Decision
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The journal of business strategy
2
Creating and managing superior customer value
1
First International Conference on Engaged Management Scholarship, 2011
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Internationale Wettbewerbsstrategien : die globale Wirtschaft und die Herausforderung China
1
Journal of strategic marketing
1
Journal of travel and tourism marketing
1
MIT sloan management review
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Management decision : MD
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Marketing-mix strategies - distribution strategy and pricing strategy
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Cannibalization - five easy pieces
Hinterhuber, Andreas
- In:
The ROI of pricing : measuring the impact and making …
,
(pp. 31-43)
.
2014
Persistent link: https://www.econbiz.de/10010240076
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