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~isPartOf:"The Rand journal of economics"
~person:"Ciliberto, Federico"
~subject:"Vergleichende Werbung"
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Vergleichende Werbung
2001-2005
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Advertising effects
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Push-me pull-you : comparative advertising in the OTC analgesics industry
Anderson, Simon P.
;
Ciliberto, Federico
;
Liaukonyte, Jura
; …
- In:
The Rand journal of economics
47
(
2016
)
4
,
pp. 1029-1056
Persistent link: https://www.econbiz.de/10011665458
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