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~isPartOf:"The SAGE handbook of marketing theory"
~language:"eng"
~subject:"Geschichte"
~subject:"United States"
~type_genre:"Book section"
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Geschichte
United States
History
6
Marketing theory
6
Marketingtheorie
6
Economics department
2
Wirtschaftshochschule
2
Advertising
1
Consumer behaviour
1
Konsumentenverhalten
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Market research
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Jones, D. G. Brian
2
McLean, Paula A.
2
Shaw, Eric H.
2
Bagozzi, Richard P.
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Goodstein, Ronald Charles
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Hackley, Christopher E.
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The SAGE handbook of marketing theory
Latin American politics and development
17
The collectivization of agriculture in communist Eastern Europe : comparison and entanglements
15
Architects of the Euro : intellectuals in the making of European Monetary Union
12
Economists in parliament in the liberal age (1848 - 1920)
11
Critical histories of accounting : sinister inscriptions in the modern era
10
Reaganomics goes global : what can the EU, Russia and other transition countries learn from the USA?
10
After the slump : industry and politics in 1930s Britain and Germany
9
Handbook on law, innovation and growth
9
Knowledge management and intellectual property : concepts, actors and practices from the past to the present
8
Latin American business cultures
8
A global history of accounting, financial reporting and public policy: Euroasia, the Middle East and Africa
7
Pathways to public relations : histories of practice and profession
7
Social cohesion and welfare states : from fragmentation to social peace
7
A history of corporate governance around the world : family business groups to professional managers
6
Corruption and reform : lessons from America's economic history
6
Entrepreneurship, growth, and public policy
6
Historical perspectives on sports economics : lessons from the field
6
Public choice analyses of American economic history ; Volume 3
6
The economics of property-casualty insurance
6
Africa and Asia
5
Competitiveness and growth in Europe : lessons and policy implications for the Lisbon strategy
5
Globalization as evolutionary process : modeling global change
5
Handbook of management accounting research ; Vol. 2
5
Internationalisation and globalisation of the insurance industry in the 19th and 20th centuries
5
Savings banks : a dynamic strategy based on a strong identity ; 8th European Symposium on Savings Banks History, 13-14 May, 2004
5
Studies on the Chinese Economy During the Mao Era
5
The economics of the Great War : a centennial perspective
5
The evolution of event tourism : concepts and approaches
5
The financing of catastrophe risk
5
The formative centuries
5
The legacy of Reaganomics : prospects for long-term growth; [papers pres. at a conference held Sept. 22, 1983]
5
Contemporary employers' organizations : adaptation and resilience
4
Corporate governance in banking : a global perspective
4
Deregulating financial services : public policy in flux
4
Die Förderung des Wirtschaftswachstums in Europa : 31. Volkswirtschaftliche Tagung 2003 : 31st Economic Conference 2003
4
Economic theory, dynamics and markets : essays in honor of Ryuzo Sato
4
Enterprising America : businesses, banks, and credit markets in historical perspective
4
Globalization in historical perspective
4
Health and labor force participation over the life cycle : evidence from the past
4
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ECONIS (ZBW)
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The early schools of marketing thought
Shaw, Eric H.
;
Jones, D. G. Brian
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 27-41)
.
2010
Persistent link: https://www.econbiz.de/10003923075
Saved in:
2
The modern schools of marketing thought
Jones, D. G. Brian
;
Shaw, Eric H.
;
McLean, Paula A.
- In:
The SAGE handbook of marketing theory
,
(pp. 42-58)
.
2010
Persistent link: https://www.econbiz.de/10003923080
Saved in:
3
The emergence of consumer research
Kassarjian, Harold H.
;
Goodstein, Ronald Charles
- In:
The SAGE handbook of marketing theory
,
(pp. 59-73)
.
2010
Persistent link: https://www.econbiz.de/10003923085
Saved in:
4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
Theorizing advertising: managerial, scientific and cultural approaches
Hackley, Christopher E.
- In:
The SAGE handbook of marketing theory
,
(pp. 89-107)
.
2010
Persistent link: https://www.econbiz.de/10003923089
Saved in:
6
The evolution of marketing thought: from economic to social exchange and beyond
Bagozzi, Richard P.
- In:
The SAGE handbook of marketing theory
,
(pp. 244-265)
.
2010
Persistent link: https://www.econbiz.de/10003923132
Saved in:
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