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~isPartOf:"The Sage handbook of advertising"
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The Sage handbook of advertising
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of Historical Research in Marketing
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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The journal of brand management : an international journal
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Journal of advertising : official publication of the American Academy of Advertising
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Advertising regulation
Richards, Jef I.
;
Petty, Ross D.
- In:
The Sage handbook of advertising
,
(pp. 383-397)
.
2007
Persistent link: https://www.econbiz.de/10003570567
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