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~isPartOf:"The Sage handbook of advertising"
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The Sage handbook of advertising
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing research : JMR
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Marketing Science
8
Journal of advertising research
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European Journal of Marketing
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International journal of forecasting
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International journal of service industry management : IJSIM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of retailing
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Journal of retailing and consumer services
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European Journal of Operational Research
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From Little's law to marketing science : essays in honor of John D.C. Little
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Media planning
Danaher, Peter J.
- In:
The Sage handbook of advertising
,
(pp. 299-315)
.
2007
Persistent link: https://www.econbiz.de/10003570510
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