This paper's origins lie in a perceived paradox whereby companies in Britain's financial services sector were externally promoted as ‘world class’ yet on a major peer survey of company reputations performed relatively weakly. The nature of this is explored across several components of...

This study explores how the age and gender of service workers influence customers' perceptions of the retail service encounter in a health and beauty retailer. An analysis of qualitative interviews with 40 customers and 20 service workers suggests that customers seek reassurance in the service...