Chiu, Yung-Ho; Hu, Jin-Li - In: The Service Industries Journal 23 (2003) 4, pp. 42-60
Current studies of the franchise system usually assume that the number of franchisees is exogenous and irrelevant to the payment types. However, to a franchise system or a franchiser, the optimal number of franchisees is related to the payment types, e.g., franchise fee, royalty, etc. We develop...