Vilnai-Yavetz, Iris; Tifferet, Sigal - In: The Service Industries Journal 33 (2013) 15-16, pp. 1544-1563
This paper suggests a new typology of web design strategies in the academic context, in terms of perceived service quality. A survey of the web pages of 500 high-ranking universities illustrates how academic service brands use different design strategies to communicate their intangible...