Williams, Colin C.; Nadin, Sara J.; Windebank, Jan E. - In: The Service Industries Journal 32 (2011) 11, pp. 1811-1822
To explain participation in the self-service economy, competing theorisations have variously depicted participants as rational economic actors, dupes, seekers of self-identity, or simply doing so out of economic necessity or choice. To evaluate motives for self-servicing in the home improvement...