Chao, Ching-Cheng; Lirn, Taih-Cherng; Shang, Kuo-Chung - In: The Service Industries Journal 33 (2013) 15-16, pp. 1672-1685
This study evaluates the market segmentation of airline cargo transport according to service requirements of air freight forwarders. Data obtained using a questionnaire survey reveal that cargo safety is perceived as the most important service attribute, followed by freight rate, cargo tracking,...