Guadix, José; Onieva, Luis; Muñuzuri, Jesús; … - In: The Service Industries Journal 31 (2010) 1, pp. 91-105
Revenue management (RM) is becoming an increasingly important technique in the service sector, particularly in activities involving perishable goods or services which cannot be stored. The integration of RM into businesses results in simultaneity in the production and consumption of services and...