Kamvysi, Konstantina; Gotzamani, Katerina; Georgiou, … - In: The TQM Journal 22 (2010) 3, pp. 293-316
Purpose – The purpose of this paper is to promote the integration of quality function deployment (QFD) with quantitative methods in an attempt to enhance its effectiveness and resolve issues like the failure of prioritizing customer requirements and determining proper importance levels....