Singh, Gurmeet; Slack, Neale; Sharma, Shavneet; … - In: The TQM Journal 33 (2021) 8, pp. 1753-1769
Purpose: This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the...