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Purpose: With the increasing popularity of online games like Pokémon Go, a new wave of crowdsourcing communities have emerged, allowing gamers to collaborate, communicate and share useful game-related information. This paper aims to examine the factors that influence...
Persistent link: https://www.econbiz.de/10012813151
Purpose: The purpose of this study is to determine the effect of service quality on customer satisfaction and loyalty and the mediating role of customer satisfaction in the supermarket sector. Design/methodology/approach: In total, 480 supermarket customers participated in an intercept survey...
Persistent link: https://www.econbiz.de/10012188578
Purpose: This study aims to simultaneously examine the interrelated influence of antecedents involved in developing fast-food restaurant customer loyalty. A conceptual model which incorporates service quality attributes, price fairness, customer satisfaction, brand image and trust and the...
Persistent link: https://www.econbiz.de/10012542041