Argues that 99.9 per cent quality is not enough. Especially in products in which the safety of the consumer is at stake, the only acceptable level of quality is total. Consumers are also requiring products to be easy to use. An increasing number of companies are beginning to realize this is not...

Argues that the costs and problems of quality are largely predetermined in product development and, therefore, there are limits to what can be achieved thereafter by the application of best‐practice manufacture and quality control. Presents knowledge‐based design‐for‐quality methods...