de Vries, Jan; Rodgers, Lonni - In: The TQM Magazine 3 (1991) 6
Examines the fact that Philips adopted a quality campaign in 1983 with mixed results, culminating in a $2.2 billion loss in 1990, and the reasons for the failure. Illustrates, for example, that the quality initiative became part of existing rivalries and was considered separate from “normal”...