Regarding preventive quality management, Germany was lagging behind for many years. Managers relied on the famous mark “Made in Germany” for too long. They did not realize that international competition had tightened. However, times have changed. Starting with the boom in ISO certifications,...

For many years the technical quality of German products has given them a competitive edge in international markets. However, as more and more companies adopt Total Quality strategies the ‘Made in West Germany’ label has decreased in stature. A recent survey highlights the growing importance...