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~isPartOf:"The evolution of nonprofit marketing"
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A generic concept of marketing
Kotler, Philip
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2008
Persistent link: https://www.econbiz.de/10003717449
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Broadening the concept of marketing
Kotler, Philip
;
Levy, Sidney J.
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2008
Persistent link: https://www.econbiz.de/10003717368
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Toward a broader concept of marketing's role in social order
Levy, Sidney J.
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Kotler, Philip
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2008
Persistent link: https://www.econbiz.de/10003717430
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