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~isPartOf:"The handbook of communication engagement"
~person:"Luoma-aho, Vilma"
~subject:"Social Web"
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The handbook of communication engagement
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Technological forecasting & social change : an international journal
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The role of social capital in shaping consumer engagement within online brand communities
Bowden, Jana
;
Conduit, Jodie
;
Hollebeek, Linda D.
; …
- In:
The handbook of communication engagement
,
(pp. 491-504)
.
2018
Persistent link: https://www.econbiz.de/10011871840
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