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~isPartOf:"The journal of applied business research"
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The journal of applied business research
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Analysing voluntary contribution to online forums using a proposed critical mass contribution model
Huo, Qunying
;
Palmer, Adrian
- In:
The journal of applied business research
31
(
2015
)
2
,
pp. 687-700
Persistent link: https://www.econbiz.de/10010526727
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On-line destination branding : an investigation into the divergence between brand goals and on-line implementation
Blumrodt, Jens
;
Palmer, Adrian
- In:
The journal of applied business research
30
(
2014
)
6
,
pp. 1597-1604
Persistent link: https://www.econbiz.de/10010470486
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