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The role of company affect in stock investments : towards blind, undemanding, noncomparative and committed love
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 11 (2010) 2, pp. 103-113
Persistent link: https://www.econbiz.de/10003993564
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Individuals' affect-based motivations to invest in stocks : beyond expected financial returns and risks
Aspara, Jaakko; Tikkanen, Henrikki - In: The journal of behavioral finance : a publication of … 12 (2011) 2, pp. 78-89
Persistent link: https://www.econbiz.de/10009272474
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The role of product and brand perceptions in stock investing : effects on investment considerations, optimism and confidence
Aspara, Jaakko - In: The journal of behavioral finance : a publication of … 14 (2013) 3, pp. 195-212
Persistent link: https://www.econbiz.de/10010255612