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~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
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Brand attitude
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Dens, Nathalie
Burmann, Christoph
3
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Pelsmacker, Patrick de
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The journal of brand management : an international journal
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
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ECONIS (ZBW)
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How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
2
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
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