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~isPartOf:"The journal of brand management : an international journal"
~person:"Lencastre, Paulo de"
~subject:"Brand architecture"
~subject:"Unternehmenskultur"
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Lencastre, Paulo de
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The journal of brand management : an international journal
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Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César
;
Lencastre, Paulo de
;
Carvalho, …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
6
,
pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
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