//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"The journal of brand management : an international journal"
~subject:"Polen"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market dreams : gender, class,...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Polen
Relationship marketing
Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
189
Beziehungsmarketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
more ...
less ...
Online availability
All
Undetermined
51
Free
5
Type of publication
All
Article
82
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
83
Aufsatz in Zeitschrift
83
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
Language
All
English
83
Author
All
Fetscherin, Marc
3
Gil Saura, Irene
3
Šerić, Maja
3
Berenguer Contrí, Gloria
2
Confente, Ilenia
2
Zarantonello, Lia
2
Abratt, Russell
1
Ahmadi, Hormoz
1
Ahuvia, Aaron C.
1
Akdevelioglu, Duygu
1
Aktan, Damla
1
Anabila, Peter
1
Anand, S. Joseph Jeya
1
Andreini, Daniela
1
Arslanagić-Kalajdžić, Maja
1
Babić-Hodović, Vesna
1
Banerjee, Snehasish
1
Baxter, Stacey
1
Baylghomog, Steven W.
1
Bech-Larsen, Tino
1
Bergkvist, Lars
1
Billore, Soniya
1
Block, Lauren
1
Borges, Ana Pinto
1
Bougoure, Ursula S.
1
Brandão, Amélia Maria Pinto da Cunha
1
Brunetti, Federico
1
Brunner-Sperdin, Alexandra
1
Carlson, Jamie
1
Carnevale, Marina
1
Casidy, Riza
1
Cheikhrouhou, Soumaya
1
Chen, Ching-fu
1
Chen, Hsiangting Shatina
1
Choi, Laee
1
Chrysochou, Polymeros
1
Chua, Alton Y. K.
1
Cooper, Tony
1
Corsi, Armando Maria
1
Crane, Frederick G.
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
Journal of retailing and consumer services
460
Journal of business research : JBR
363
International journal of hospitality management
164
The journal of services marketing
116
The journal of product & brand management
97
Journal of the Academy of Marketing Science
82
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of travel and tourism marketing
68
Journal of retailing
66
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
The international review of retail, distribution and consumer research
58
SpringerLink / Bücher
56
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
55
Journal of service management
55
Journal of marketing
52
Marketing intelligence & planning
51
Services marketing quarterly
51
European journal of marketing : EJM
50
European research studies
50
Journal of service research : JSR
49
International journal of retail & distribution management
48
Tourism management : research, policies, practice
48
Ekonomista : czasopismo poświe̜cone nauce i potrzebom życia
46
Gospodarka narodowa : the Polish journal of economics
46
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
Eastern European economics
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
more ...
less ...
Source
All
ECONIS (ZBW)
83
Showing
1
-
10
of
83
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd
;
Janda, Swinder
;
Suh, Jaebeom
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
Saved in:
2
Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon
;
Crane, Frederick G.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
5
,
pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
Saved in:
3
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
4
Towards the "perfect" customer experience
Frow, Pennie
;
Payne, Adrian
- In:
The journal of brand management : an international journal
15
(
2007/08
)
2
,
pp. 89-101
Persistent link: https://www.econbiz.de/10003611537
Saved in:
5
Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars
;
Bech-Larsen, Tino
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
Saved in:
6
A tri-dimensional approach for auditing brand loyalty
Worthington, Steve
;
Russell-Bennett, Rebekah
;
Härtel, …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 243-253
Persistent link: https://www.econbiz.de/10003944858
Saved in:
7
Exploring social motivations for brand loyality : conformity versus escapism
Labrecque, Lauren I.
;
Krishen, Anjala S.
;
Grzeskowiak, …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
7
,
pp. 457-472
Persistent link: https://www.econbiz.de/10009160462
Saved in:
8
I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike
;
Yildirim, Cansu
;
Gulden, Selin
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
Saved in:
9
The impact of brand strength on satisfaction, loxaltry and WOM : an empirical examination in the higher education sector
Casidy, Riza
;
Wymer, Walter
- In:
The journal of brand management : an international journal
22
(
2015
)
2
,
pp. 117-135
Persistent link: https://www.econbiz.de/10011288584
Saved in:
10
Brand anthropomorphism : conceptualization, measurement and impact on brand personality and loyalty
Guido, Gianluigi
;
Peluso, Allesandro M.
- In:
The journal of brand management : an international journal
22
(
2015
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011288638
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->