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~isPartOf:"The journal of brand management : an international journal"
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The journal of brand management : an international journal
Meddelanden från Svenska Handelshögskolan
25
The journal of business & industrial marketing
7
Working Papers / Hanken Svenska Handelshögskolan
7
European business review : EBR ; the official journal of the International Management Centres, Europe
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Journal of marketing management : MM
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The journal of services marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of retailing and consumer services
4
Journal of service management
4
The journal of product & brand management
4
International journal of service industry management : IJSIM
3
Managing service quality : MSQ ; an international journal
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Dienstleistungsmarketing : Konzeptionen und Anwendungen
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Ekonomi och samhälle
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Ekonomi och samhälle : Skrifter uitgivna av Svenska Handelshögskolan
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Ekonomiska Samfundets tidskrift
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European management journal
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Management research review
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Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
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Electronic Services
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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International Journal of E-Business Research (IJEBR)
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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Journal of Business & Industrial Marketing
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Journal of Service Management
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Legends in marketing
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Meddelanden fr°an Svenska Hnadelshögskolan, Working papers
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Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
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Research Memoranda / Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
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The impact of storytelling on the consumer brand experience : the case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10009729357
Saved in:
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The impact of storytelling on the consumer brand experience: The case of a firm-originated story
Lundqvist, Anna
;
Liljander, Veronica
;
Gummerus, Johanna
; …
- In:
The journal of brand management : an international journal
20
(
2013
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10010088325
Saved in:
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