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Dens, Nathalie
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The journal of brand management : an international journal
Working paper / Studiecentrum Toegepaste Economie, Universiteit Antwerpen, Rijksuniversitair Centrum Antwerpen, Faculteit Toegepaste Economische Wetenschappen
18
International journal of advertising : the quarterly review of marketing communications
16
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
14
Journal of business research : JBR
13
Journal of marketing communications
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Financial accountability & management : in governments, public services and charities
9
Applied economics
7
Journal of advertising : official publication of the American Academy of Advertising
7
Nonprofit management & leadership
7
International Marketing Review
5
Journal of Business Research
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Tijdschrift voor economie en management
5
Working Papers / Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
5
Young Consumers
5
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
4
International journal of advertising : the review of marketing communications
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
4
Working papers / Faculty of Applied Economics, Universiteit Antwerpen
4
Annals of public and cooperative economics
3
Belgian journal of operations research, statistics and computer science
3
European management journal
3
Journal of advertising research
3
Journal of business ethics : JOBE
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Journal of service management
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Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
3
Managerial and Decision Economics
3
Metroeconomica : international review of economics
3
Rivista internazionale di scienze economiche e commerciali : RiSEC ; pubblicazione trimestrale
3
Routledge studies in the management of voluntary and non-profit organizations
3
The SAGE handbook of marketing ethics
3
The journal of corporate finance : contracting, governance and organization
3
Young consumers : insight and ideas for responsible marketers
3
Accounting and business research : a research quarterly publ. by the Inst. of Chartered Accountants in England and Wales
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Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
2
Developing different types of anticipated experience positioning for electric cars
Moons, Ingrid
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 216-235
Persistent link: https://www.econbiz.de/10010347464
Saved in:
3
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
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