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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
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Brand management
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Johnson, Lester W.
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Grappi, Silvia
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Ilicic, Jasmina
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Dens, Nathalie
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Gil Saura, Irene
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Gunasti, Kunter
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,057
Journal of retailing and consumer services
1,952
International journal of consumer studies
773
International journal of hospitality management
730
Psychology & marketing
677
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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NBER working paper series
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European Journal of Marketing
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Journal of Consumer Marketing
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SpringerLink / Bücher
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Journal of marketing communications
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Journal of marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Journal of retailing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
308
Tourism management : research, policies, practice
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Cogent business & management
299
Journal of the Academy of Marketing Science
299
International journal of advertising : the review of marketing communications
297
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
The international review of retail, distribution and consumer research
292
Journal of consumer behaviour : an international research review
285
The journal of consumer marketing
285
Young consumers : insight and ideas for responsible marketers
281
Journal of business ethics : JOBE
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ECONIS (ZBW)
358
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1
Consumer response to different
advertising
appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
2
The impact of
advertising
disclaimers (fine print) on brand attitudes
Black, Gregory S.
;
Hankins, Kristine Watson
- In:
The journal of brand management : an international journal
20
(
2012/13
)
4
,
pp. 298-308
Persistent link: https://www.econbiz.de/10009729356
Saved in:
3
Green or social? : an analysis of environmental and social sustainability
advertising
and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
4
Corporate social and environmental responsibility
advertising
:
advertising
effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
5
Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
Saved in:
6
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
7
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco
;
Porcheddu, Daniele
;
Melara, Robert D.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Saved in:
8
Increasing purchasing intention of eco-efficient products : the role of the
advertising
communication strategy and the branding strategy
Lopes, Evandro Luiz
;
Veiga, Ricardo Teixeira
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 550-566
Persistent link: https://www.econbiz.de/10012060165
Saved in:
9
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
10
Understanding worldview beliefs to allay skepticism toward CSR
advertising
Magee, Robert G.
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 538-555
Persistent link: https://www.econbiz.de/10013463721
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