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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
347
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347
Brand management
268
Markenführung
268
Brand image
213
Markenimage
213
Brand
185
Markenartikel
183
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77
Relationship marketing
77
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48
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48
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Social web
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27
Online-Marketing
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Advertising effects
25
Werbewirkung
25
Brand loyalty
24
Marketing management
22
Marketingmanagement
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Brand extension
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Corporate Social Responsibility
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Corporate social responsibility
20
Markentransfer
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Personality psychology
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Persönlichkeitspsychologie
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Markentreue
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China
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Customer satisfaction
15
Kundenzufriedenheit
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Measurement
15
Messung
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Corporate reputation
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Firmenimage
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Product counterfeiting
12
Produktpiraterie
12
Viral marketing
12
Virales Marketing
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English
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Dwivedi, Abhishek
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Abratt, Russell
3
Atwal, Glyn
3
Dens, Nathalie
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Merrilees, Bill
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Zarantonello, Lia
3
Šerić, Maja
3
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Butcher, Luke
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
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Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,083
Journal of retailing and consumer services
1,946
The Indian economic journal
1,243
The Indian journal of economics
1,165
The Indian journal of labour economics : a quarterly journal of Indian Society of Labour Economics
1,058
Economic & political weekly : a Sameeksha Trust publ.
1,053
NBER working paper series
974
Finance India : the quarterly journal of Indian Institute of Finance
931
Artha vijñāna : journal of the Gokhale Institute of Politics and Economics
886
Working Papers / eSocialSciences
868
Working paper / National Bureau of Economic Research, Inc.
865
The Asian economic review : journal of the Indian Institute of Economics
799
International journal of consumer studies
767
NBER Working Paper
766
Economic developments in India : quarterly update : analysis, reports, policy documents
741
International journal of hospitality management
737
Psychology & marketing
670
Indian journal of agricultural economics
664
Working paper
634
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
593
SpringerLink / Bücher
582
MPRA Paper
534
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
517
Economic affairs : quarterly journal of economics
501
Discussion paper series / IZA
489
Global business review
458
Asia Pacific journal of marketing and logistics
411
Policy research working paper : WPS
409
International journal of Indian culture and business management
405
The journal of product & brand management
398
Margin : quarterly journal of the National Council of Applied Economic Research
390
IZA Discussion Papers
388
Praj̄nȧn : journal of social and management sciences
382
Management science : journal of the Institute for Operations Research and the Management Sciences
381
Technological forecasting & social change : an international journal
374
Indian economic review : biannual journal of the Delhi School of Economics, University of Delhi
372
Journal of marketing research : JMR
353
The Indian journal of public administration : quarterly journal of the Indian Institute of Public Administration
352
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ECONIS (ZBW)
352
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1
How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian
;
Brettel, Malte
;
Moeller, Timo
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
Saved in:
2
Brand tribalism in technology and sport : determinants and outcomes
Sierra, Jeremy J.
;
Taute, Harry A.
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012060060
Saved in:
3
To brand or to rebrand : investigating to effects of rebranding on brand equity and consumer attitudes
Roy, Subhadip
;
Sarkar, Soumya
- In:
The journal of brand management : an international journal
22
(
2015
)
4
,
pp. 340-360
Persistent link: https://www.econbiz.de/10011339288
Saved in:
4
Measuring farmer's satisfaction and brand loyalty toward Indian fertilizer brands using DEA
Mohanty, Pradeep Kumar
;
Kumar, N. Senthil
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 467-488
Persistent link: https://www.econbiz.de/10011799049
Saved in:
5
Modeling brand immunity : the moderating role of generational cohort membership
Saju, B.
;
Harikrishnan, K.
;
Anand, S. Joseph Jeya
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011891243
Saved in:
6
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
7
A cross cultural comparison of brand love in consumer brand relationships : is "transmissive brand love" a potential platform for developing brand equity?
Luo, Shanshan
;
Hamlin, Robert
- In:
The journal of brand management : an international journal
29
(
2022
)
5
,
pp. 484-497
Persistent link: https://www.econbiz.de/10013391080
Saved in:
8
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
9
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
10
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon
;
Pinto, Diego Costa
;
Borges, Adilson
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
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