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Building the service brand by creating and managing an emotional brand experience

Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421

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Assessing the revival potential of brands from the past : how relevant is nostalgia in retro branding strategies?

Cattaneo, Eleonora; Guerini, Carolina - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 680-687

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Nostalgic brands as mood boosters

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The revenge of the consumer! : how brand moral violations lead to consumer anti-brand activism

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I love to hate you : loyalty for disliked brands and the role of nostalgia

Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153

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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships

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Antecedents and consequences of brand love

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Brand emotional connection and loyalty

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Do online brand communities help build and maintain relationships with consumers? : a network theory approach

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