Narrow search
Showing 1 - 5 of 5
Cover Image
Determinants of brand performance : the role of internal branding
Iyer, Pramod; Davari, Arezoo; Paswan, Audhesh - In: The journal of brand management : an international journal 25 (2018) 3, pp. 202-216
Persistent link: https://www.econbiz.de/10011884919
Cover Image
Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 641-654
Persistent link: https://www.econbiz.de/10009576049
Cover Image
Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
Cover Image
Country branding through Olympic Games
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2012) 8, pp. 641-655
Persistent link: https://www.econbiz.de/10009982417
Cover Image
Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011) 2, pp. 143-158
Persistent link: https://www.econbiz.de/10009334340