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~isPartOf:"The journal of brand management : an international journal"
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Using type font characteristics to communicate brand personality of new brands
Grohmann, Bianca
;
Giese, Joan L.
;
Parkman, Ian D.
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 389-403
Persistent link: https://www.econbiz.de/10009741800
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