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The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos; Hoogendam, Karen - In: The journal of brand management : an international journal 18 (2010/11) 9, pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
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Building a corporate brand : the internal brand building process in Swedish service firms
Wallström, Åsa; Karlsson, Ted; Salehi-Sangari, Esmail - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 40-50
Persistent link: https://www.econbiz.de/10003763477
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The battle of brands in the Swedish market for consumer packaged food : a cross-category examination of brand preference and liking
Anselmsson, Johan; Johansson, Ulf; Persson, Niklas - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 63-79
Persistent link: https://www.econbiz.de/10003763484
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The second wave of sustainability hits Swedish brands
Gad, Thomas; Moss, Stanley - In: The journal of brand management : an international journal 16 (2008/09) 1/2, pp. 110-115
Persistent link: https://www.econbiz.de/10003763499
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The Crown as a corporate brand : insights from monarchies
Balmer, John M. T.; Greyser, Stephen A.; Urde, Mats - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 137-161
Persistent link: https://www.econbiz.de/10003458924
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To sell or not to sell : overweight users' effect on fashion assortments
Aagerup, Ulf - In: The journal of brand management : an international journal 18 (2010/11) 1, pp. 66-78
Persistent link: https://www.econbiz.de/10008659823
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Brand equity in the business-to-business context : examining the structural composition
Biedenbach, Galina - In: The journal of brand management : an international journal 19 (2011/12) 8, pp. 688-701
Persistent link: https://www.econbiz.de/10009576042
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From brand awareness to online co-design : how a small bathroom provider turned interactive on the Web
Sasinovskaya, Olga; Anderson, Helén - In: The journal of brand management : an international journal 19 (2011/12) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10009373386
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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Explicating corporate heritage, corporate heritage brands and organisational heritage
Balmer, John M. T.; Burghausen, Mario - In: The journal of brand management : an international journal 22 (2015) 5, pp. 364-384
Persistent link: https://www.econbiz.de/10011350116