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~isPartOf:"The journal of brand management : an international journal"
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Brand management
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Brand
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Brand credibility
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Brand-self connection
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Ngo, Liem Viet
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An, Jake
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The journal of brand management : an international journal
Journal of retailing and consumer services
14
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
11
Australasian marketing journal
8
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
5
Journal of strategic marketing
5
Asia Pacific journal of marketing and logistics
4
International journal of innovation management
4
The journal of services marketing
4
Australian journal of management
3
European Journal of Marketing
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Journal of Product & Brand Management
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Journal of Services Marketing
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Journal of marketing management : MM
3
Journal of retailing
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Journal of the Academy of Marketing Science
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Psychology & marketing
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British journal of management : BJM
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing : EJM
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International Journal of Innovation Management (ijim)
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International journal of bank marketing
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Journal of Business Research
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Journal of Knowledge Management
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Journal of marketing education : JME
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Journal of service research
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Asia Pacific Journal of Marketing and Logistics
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Australian Journal of Management
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Australian School of Business working paper : Australian School of Business research paper
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Business horizons
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Country of origin effect : looking back and moving forward
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European journal of marketing
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International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Business & Industrial Marketing
1
Journal of Research in Interactive Marketing
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Journal of Service Management
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Journal of Service Theory and Practice
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Journal of Social Marketing
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Turning brand credibility into positive word-of-mouth : integrating the signaling and social identity perspectives
An, Jake
;
Diem Khac Xuan Do
;
Ngo, Liem Viet
;
Tran Ha …
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 157-175
Persistent link: https://www.econbiz.de/10012060056
Saved in:
2
Introduction to the special issue: Harnessing the power of brand and co-created innovation
Uncles, Mark
;
Ngo, Liem Viet
- In:
The journal of brand management : an international journal
24
(
2017
)
4
,
pp. 307-309
Persistent link: https://www.econbiz.de/10011753080
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