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The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene; Šerić, Maja; Ruiz-Molina, María Eugenia - In: The journal of brand management : an international journal 24 (2017) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
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Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
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Brand jealousy and willingness to pay premium : the mediating role of materialism
Bıçakcıoğlu, Nilay; Ögel, İlkin Yaran; İlter, Burcu - In: The journal of brand management : an international journal 24 (2017) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
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The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
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For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
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The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu; Kara, Selcan; Perotti, Victor - In: The journal of brand management : an international journal 31 (2024) 3, pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia; Caruana, Albert; Snehota, Ivan - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
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How the personality of a brand impacts the perception of different dimensions of quality
Clemenz, Julian; Brettel, Malte; Moeller, Timo - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 52-64
Persistent link: https://www.econbiz.de/10009670174
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Country branding using product quality
Sun, Qin; Paswan, Audhesh - In: The journal of brand management : an international journal 19 (2011/12) 2, pp. 143-157
Persistent link: https://www.econbiz.de/10009380879
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Extending downward is not always bad : perent brand evaluations after brand extension to higher and lower price and quality levels
Goetz, Daniela Maria; Faßnacht, Martin; Rumpf, Katia - In: The journal of brand management : an international journal 21 (2014) 4, pp. 303-324
Persistent link: https://www.econbiz.de/10010362936