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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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Brand management
324
Markenführung
324
Brand image
229
Markenimage
229
Brand
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Relationship marketing
107
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Balmer, John M. T.
8
Wiedmann, Klaus-Peter
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Abratt, Russell
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
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Hennigs, Nadine
4
Ilicic, Jasmina
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Kapferer, Jean-Noël
4
Kulczynski, Alicia
4
Merrilees, Bill
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Phau, Ian
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Sung, Yongjun
4
Vrontis, Demetris
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Zarantonello, Lia
4
Burmann, Christoph
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
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Gunasti, Kunter
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Iglesias, Oriol
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Jassawalla, Avan R.
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Kara, Selcan
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Keller, Kevin Lane
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Machado, Joana César
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Miller, Dale
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Mirzaei, Abas
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Pelsmacker, Patrick de
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Romani, Simona
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Ross, William T.
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Sashittal, Hemant Chaitanya
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Urde, Mats
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Valette-Florence, Pierre
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Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,508
Journal of retailing and consumer services
2,150
International journal of hospitality management
1,036
NBER working paper series
813
International journal of consumer studies
780
Psychology & marketing
713
Working paper / National Bureau of Economic Research, Inc.
702
SpringerLink / Bücher
687
NBER Working Paper
616
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
Industrial marketing management : the international journal for industrial and high-tech firms
573
European Journal of Marketing
547
The service industries journal
529
Asia Pacific journal of marketing and logistics
460
Tourism management : research, policies, practice
459
Journal of business ethics : JOBE
449
The journal of services marketing
443
European journal of marketing : EJM
432
Management science : journal of the Institute for Operations Research and the Management Sciences
430
The journal of product & brand management
428
Journal of travel and tourism marketing
424
Cogent business & management
420
Journal of Consumer Marketing
416
Journal of the Academy of Marketing Science
411
International journal of contemporary hospitality management
398
Journal of marketing management : MM
397
Journal of marketing
392
Journal of marketing research : JMR
389
Journal of retailing
374
Technological forecasting & social change : an international journal
368
Marketing intelligence & planning
360
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
348
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
346
Discussion paper series / IZA
344
Journal of hospitality marketing & management
341
Journal of Services Marketing
340
Journal of international consumer marketing
338
Marketing letters : a journal of research in marketing
335
Journal of marketing communications
334
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ECONIS (ZBW)
438
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1
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
2
Impact of customer-based corporate reputation on customer engagement behaviors : customer identification and brand love as mediators and industry type as a moderator
Choi, Laee
;
Kim, Mi Ran
;
Kwon, He-Boong
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 150-166
Persistent link: https://www.econbiz.de/10013170547
Saved in:
3
Slow fashion branding : understanding what consumers value most
Jung, Sojin
;
Jin, Byoungho
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 141-149
Persistent link: https://www.econbiz.de/10013170538
Saved in:
4
The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Wiedmann, Klaus-Peter
;
Labenz, Franziska
;
Haase, Janina
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 101-118
Persistent link: https://www.econbiz.de/10011891057
Saved in:
5
AI service impacts on brand image and customer equity : empirical evidence from China
Yuan, Chunlin
;
Wang, Shuman
;
Liu, Yue
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 61-76
Persistent link: https://www.econbiz.de/10013493098
Saved in:
6
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
7
When do consumers prefer AI-enabled customer service? : the interaction effect of brand personality and service provision type on brand attitudes and purchase intentions
Yang, Chen
;
Hu, Jing
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 167-189
Persistent link: https://www.econbiz.de/10013170552
Saved in:
8
The future of brand and brand management : some provocative propositions from a more methodological perspective
Wiedmann, Klaus-Peter
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 743-757
Persistent link: https://www.econbiz.de/10010514119
Saved in:
9
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
10
The images of foreign versus domestic retailer brands in China : a model of corporate brand image and store image
Lin, Zhibin
;
He, Xinming
- In:
The journal of brand management : an international journal
22
(
2015
)
3
,
pp. 211-228
Persistent link: https://www.econbiz.de/10011350030
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