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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.; Machado, Joana César; … - In: The journal of brand management : an international journal 23 (2016) 2, pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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The role of place branding and image in the development of sectoral clusters : the case of Dubai
Hafeez, Khalid; Foroudi, Pantea; Dinnie, Keith; Bang, Nguyen - In: The journal of brand management : an international journal 23 (2016) 4, pp. 383-402
Persistent link: https://www.econbiz.de/10011606869
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Mitigating the negative effect of intrabrand clustering : the role of interbrand clustering and firm size
Butt, Moeen Naseer - In: The journal of brand management : an international journal 30 (2023) 1, pp. 34-48
Persistent link: https://www.econbiz.de/10013493081
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Effects of geographical university names on users' perceptions
Peluso, Alessandro M.; Guido, Gianluigi - In: The journal of brand management : an international journal 19 (2011/12) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10009428106
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
Chad, Paul - In: The journal of brand management : an international journal 22 (2015) 7, pp. 569-587
Persistent link: https://www.econbiz.de/10011392982
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Positive affectivity as a predictor of consumers' propensity to be brand loyal
Pulligadda, Sanjay; Kardes, Frank R.; Cronley, Maria L. - In: The journal of brand management : an international journal 23 (2016) 2, pp. 216-228
Persistent link: https://www.econbiz.de/10011459533
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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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A consumer-perceived consumer-based brand equity scale
Baalbaki, Sally; Guzmán, Francisco - In: The journal of brand management : an international journal 23 (2016) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10011477639