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A lovable personality : the effect of brand personality on brand love
Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Environmental influences in corporate brand identification and outcomes
Donavan, D. Todd; Janda, Swinder; Suh, Jaebeom - In: The journal of brand management : an international journal 14 (2006/07) 1/2, pp. 125-136
Persistent link: https://www.econbiz.de/10003458922
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Building the service brand by creating and managing an emotional brand experience
Morrison, Sharon; Crane, Frederick G. - In: The journal of brand management : an international journal 14 (2006/07) 5, pp. 410-421
Persistent link: https://www.econbiz.de/10003476084
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The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.; Kim, Hye-shin - In: The journal of brand management : an international journal 17 (2009/10) 2, pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
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Towards the "perfect" customer experience
Frow, Pennie; Payne, Adrian - In: The journal of brand management : an international journal 15 (2007/08) 2, pp. 89-101
Persistent link: https://www.econbiz.de/10003611537
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Two studies of consequences and actionable antecedents of brand love
Bergkvist, Lars; Bech-Larsen, Tino - In: The journal of brand management : an international journal 17 (2009/10) 7, pp. 504-518
Persistent link: https://www.econbiz.de/10008652683
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A tri-dimensional approach for auditing brand loyalty
Worthington, Steve; Russell-Bennett, Rebekah; Härtel, … - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 243-253
Persistent link: https://www.econbiz.de/10003944858
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Exploring social motivations for brand loyality : conformity versus escapism
Labrecque, Lauren I.; Krishen, Anjala S.; Grzeskowiak, … - In: The journal of brand management : an international journal 18 (2010/11) 7, pp. 457-472
Persistent link: https://www.econbiz.de/10009160462
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573