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~isPartOf:"The journal of brand management : an international journal"
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Marketing management
60
Marketingmanagement
60
Brand management
45
Markenführung
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Consumer behaviour
22
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22
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18
Markenartikel
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brand orientation
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Balmer, John M. T.
4
Hennigs, Nadine
2
Hirvonen, Saku
2
Laukkanen, Tommi
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Mizera, Sue
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Reijonen, Helen
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Urde, Mats
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Wiedmann, Klaus-Peter
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Abimbola, Temi
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Abratt, Russell
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Anees-ur-Rehman, Muhammad
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Areni, Charles S.
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Athanasopoulou, Pinelopi
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Aulōnitēs, Geōrgios I.
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Balmer, John M.T.
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Bargenda, Angela
1
Barnier, Virginie de
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Bastien, Vincent
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Batt, Verena
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Baumann, Chris
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Baxter, Stacey M.
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Bernal, Pedro Mir
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Bjerke, Rune
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Felix, Reto
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Gaczek, Piotr
1
Gadzinski, Gregory
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The journal of brand management : an international journal
The journal of real estate finance and economics
473
Journal of business research : JBR
333
NBER working paper series
317
Journal of housing economics
293
Working paper / National Bureau of Economic Research, Inc.
268
Industrial marketing management : the international journal for industrial and high-tech firms
253
NBER Working Paper
242
Regional science & urban economics
219
Journal of strategic marketing
193
Journal of urban economics
193
SpringerLink / Bücher
183
Real estate economics : journal of the American Real Estate and Urban Economics Association
158
Applied economics
142
The journal of real estate research
138
European journal of marketing : EJM
129
Journal of marketing management : MM
123
Europäische Hochschulschriften / 5
115
Journal of the Academy of Marketing Science
111
The journal of business & industrial marketing
107
Journal of marketing communications
104
Discussion paper series / IZA
103
Journal of marketing
103
Land economics : applied research on environmental resources
101
CESifo working papers
98
Discussion paper / Centre for Economic Policy Research
89
Economic modelling
88
Applied economics letters
87
International journal of strategic property management
87
Marketing intelligence & planning
83
IZA Discussion Papers
81
Journal of retailing and consumer services
81
Management science : journal of the Institute for Operations Research and the Management Sciences
76
Gabler Edition Wissenschaft
75
Springer eBook Collection
75
IMF working papers
74
Working paper
73
Discussion papers / CEPR
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Journal of regional science
62
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ECONIS (ZBW)
60
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1
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
2
Heritage branding orientation : the case of Ach. Brito and the dynamics between corporate and product heritage brands
Santos, Fernado Pinto
;
Burghausen, Mario
;
Balmer, John M. T.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 67-88
Persistent link: https://www.econbiz.de/10011482881
Saved in:
3
The corporate brand identity and reputation matrix : the case of the Nobel Pirze
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 89-117
Persistent link: https://www.econbiz.de/10011482901
Saved in:
4
Marketing strategy decisions for brand extension success
Athanasopoulou, Pinelopi
;
Giovanis, Apostolos N.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
6
,
pp. 487-514
Persistent link: https://www.econbiz.de/10011349956
Saved in:
5
Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne
;
Santos, Fernando Pinto
;
Lima, Ana Pinto de
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
Saved in:
6
Restoring luxury corporate heritage brands : from crisis to ascendency
Cooper, Holly
;
Miller, Dale
;
Merrilees, Bill
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 448-466
Persistent link: https://www.econbiz.de/10011350065
Saved in:
7
Corporate heritage brands in the financial sector : the role of corporate architecture
Bargenda, Angela
- In:
The journal of brand management : an international journal
22
(
2015
)
5
,
pp. 431-447
Persistent link: https://www.econbiz.de/10011350071
Saved in:
8
Toward a model of brand strategy adoption
Neuvonen, Heidi
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 197-215
Persistent link: https://www.econbiz.de/10011459527
Saved in:
9
The internal branding process and financial performance in service companies : an examination of the required steps
Tuominen, Sasu
;
Hirvonen, Saku
;
Reijonen, Helen
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 306-326
Persistent link: https://www.econbiz.de/10011477729
Saved in:
10
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
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