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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
Konsumentenverhalten
355
Brand management
273
Markenführung
273
Brand image
216
Markenimage
216
Brand
190
Markenartikel
188
Beziehungsmarketing
83
Relationship marketing
83
Luxury goods
48
Luxusgüter
48
Social Web
39
Social web
39
Emotion
37
Internet marketing
30
Online-Marketing
30
Advertising effects
26
Brand loyalty
26
Werbewirkung
26
Marketing management
22
Marketingmanagement
22
Personality psychology
21
Persönlichkeitspsychologie
21
Corporate Social Responsibility
20
Corporate social responsibility
20
Markentreue
20
Brand extension
19
Markentransfer
19
China
17
Customer satisfaction
16
Kundenzufriedenheit
16
Measurement
16
Messung
15
Viral marketing
13
Virales Marketing
13
Corporate reputation
12
Firmenimage
12
Product counterfeiting
12
Produktpiraterie
12
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12
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Article
350
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5
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Article in journal
355
Aufsatz in Zeitschrift
355
Collection of articles of several authors
5
Sammelwerk
5
Conference paper
3
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1
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355
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sung, Yongjun
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
Brasel, S. Adam
2
Caruana, Albert
2
Casidy, Riza
2
Confente, Ilenia
2
Donvito, Raffaele
2
Felix, Reto
2
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Global Brand Conference <11., 2016, Bradford>
1
Published in...
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The journal of brand management : an international journal
Journal of business research : JBR
2,020
Journal of retailing and consumer services
1,948
International journal of consumer studies
768
International journal of hospitality management
736
Psychology & marketing
671
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
573
Working paper / National Bureau of Economic Research, Inc.
460
NBER Working Paper
400
Asia Pacific journal of marketing and logistics
394
The journal of product & brand management
393
European Journal of Marketing
374
SpringerLink / Bücher
374
Journal of Consumer Marketing
365
European journal of marketing : EJM
348
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Management science : journal of the Institute for Operations Research and the Management Sciences
336
Technological forecasting & social change : an international journal
327
Journal of travel and tourism marketing
324
Journal of international consumer marketing
322
Journal of retailing
318
Cogent business & management
313
Journal of marketing management : MM
311
Tourism management : research, policies, practice
311
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
304
Journal of marketing communications
301
Journal of marketing
294
The international review of retail, distribution and consumer research
294
Journal of fashion marketing and management
293
Marketing letters : a journal of research in marketing
293
International journal of retail & distribution management
292
Journal of the Academy of Marketing Science
288
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Marketing intelligence & planning
282
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
275
International journal of contemporary hospitality management
265
The journal of services marketing
265
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ECONIS (ZBW)
355
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355
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1
Planning pre-launch positioning : segmentation via willingness-to-pay and means-end brand differentiators
Gengler, Charles E.
;
Mulvey, Michael S.
- In:
The journal of brand management : an international journal
24
(
2017
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011708551
Saved in:
2
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte
;
González Romo, Zahaira
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Saved in:
3
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane
;
Carlson, Jamie
- In:
The journal of brand management : an international journal
21
(
2014
)
6
,
pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Saved in:
4
Branding, cheating the customer and other heretical thoughts
Thjømøe, Hans Mathias
- In:
The journal of brand management : an international journal
16
(
2008/09
)
1/2
,
pp. 105-109
Persistent link: https://www.econbiz.de/10003763494
Saved in:
5
The big five and brand personality : investigating the impact of consumer personality on preferences towards particular brand personality
Mulyanegara, Riza Casidy
;
Tsarenko, Yelena
;
Anderson, …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
4
,
pp. 234-247
Persistent link: https://www.econbiz.de/10003811720
Saved in:
6
Special issue: Luxury brands
Okonkwo, Uché
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003847225
Saved in:
7
An international perspective on luxury brand and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
8
Luxury brand marketing - the experience is everything!
Atwal, Glyn
;
Williams, Alistair
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 338-346
Persistent link: https://www.econbiz.de/10003847253
Saved in:
9
Consumption practices of counterfeit luxury goods in the Italian context
Gistri, Giacomo
;
Romani, Simona
;
Pace, Stefano
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 364-374
Persistent link: https://www.econbiz.de/10003847281
Saved in:
10
Measuring perceived brand luxury : an evaluation of the BLI scale
Christodoulides, George
;
Michaelidou, Nina
;
Li, Ching Hsing
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 395-405
Persistent link: https://www.econbiz.de/10003847296
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