Narrow search
Showing 1 - 10 of 348
Cover Image
Brand preference being challenged
Schultz, Don E.; Block, Martin P.; Viswanathan, Vijay - In: The journal of brand management : an international journal 21 (2014) 5, pp. 408-428
Persistent link: https://www.econbiz.de/10010410656
Cover Image
Luxury brands pursuing lifestyle positioning : effects on willingness to pay
Massara, Francesco; Porcheddu, Daniele; Melara, Robert D. - In: The journal of brand management : an international journal 26 (2019) 3, pp. 291-303
Persistent link: https://www.econbiz.de/10012060072
Cover Image
Brand jealousy and willingness to pay premium : the mediating role of materialism
Bıçakcıoğlu, Nilay; Ögel, İlkin Yaran; İlter, Burcu - In: The journal of brand management : an international journal 24 (2017) 1, pp. 33-48
Persistent link: https://www.econbiz.de/10011704255
Cover Image
The influence of perceived strength of brand origin on willingness to pay more for luxury goods
Siew, Shir-Way; Minor, Michael; Felix, Reto - In: The journal of brand management : an international journal 25 (2018) 6, pp. 591-605
Persistent link: https://www.econbiz.de/10011962816
Cover Image
For-profit or non-profit brands : which are more effective in a cause-related marketing programme?
Baghi, Ilaria; Gabrielli, Veronica - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 218-231
Persistent link: https://www.econbiz.de/10009703660
Cover Image
Rebranding mergers : how attitudes influence consumer choices?
Machado, Joana César; Lencastre, Paulo de; Carvalho, … - In: The journal of brand management : an international journal 19 (2011/12) 6, pp. 513-524
Persistent link: https://www.econbiz.de/10009528849
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
Consumer-brand relationships within the luxury cosmetic domain
Hodge, April Charlotte; González Romo, Zahaira; … - In: The journal of brand management : an international journal 22 (2015) 8, pp. 631-657
Persistent link: https://www.econbiz.de/10011399852
Cover Image
Global brands in emerging markets : the cultural antecedents of global brand preference
Dalmoro, Marlon; Pinto, Diego Costa; Borges, Adilson; … - In: The journal of brand management : an international journal 22 (2015) 9, pp. 721-736
Persistent link: https://www.econbiz.de/10011438542
Cover Image
Brand personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji - In: The journal of brand management : an international journal 22 (2015) 9, pp. 737-754
Persistent link: https://www.econbiz.de/10011438544