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~isPartOf:"The journal of brand management : an international journal"
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Consumer behaviour
355
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355
Brand management
293
Markenführung
293
Brand image
224
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224
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198
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86
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86
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Marketingmanagement
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Johnson, Lester W.
5
Baxter, Stacey M.
4
Grappi, Silvia
4
Ilicic, Jasmina
4
Kulczynski, Alicia
4
Mizera, Sue
4
Phau, Ian
4
Wiedmann, Klaus-Peter
4
Zarantonello, Lia
4
Abratt, Russell
3
Butcher, Luke
3
Dens, Nathalie
3
Dwivedi, Abhishek
3
Fetscherin, Marc
3
Gabrielli, Veronica
3
Gil Saura, Irene
3
Golob, Urša
3
Gunasti, Kunter
3
Hennigs, Nadine
3
Jassawalla, Avan R.
3
Kapferer, Jean-Noël
3
Kara, Selcan
3
Mirzaei, Abas
3
Pelsmacker, Patrick de
3
Powell, Shaun M.
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Romani, Simona
3
Ross, William T.
3
Sashittal, Hemant Chaitanya
3
Sierra, Jeremy J.
3
Sung, Yongjun
3
Taute, Harry A.
3
Valette-Florence, Pierre
3
Šerić, Maja
3
Atwal, Glyn
2
Baghi, Ilaria
2
Balmer, John M. T.
2
Bartels, Jos
2
Berenguer Contrí, Gloria
2
Biedenbach, Galina
2
Borges, Adilson
2
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Global Brand Conference <11., 2016, Bradford>
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The journal of brand management : an international journal
Journal of business research : JBR
2,261
Journal of retailing and consumer services
1,950
Journal of business ethics : JOBE
1,556
International journal of hospitality management
802
International journal of consumer studies
771
Psychology & marketing
662
Corporate social responsibility and environmental management
616
SpringerLink / Bücher
615
Journal of consumer research : JCR ; an interdisciplinary bimonthly
585
NBER working paper series
544
Journal of Business Ethics
480
Working paper / National Bureau of Economic Research, Inc.
453
Business strategy and the environment
419
Cogent business & management
413
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
399
NBER Working Paper
395
European Journal of Marketing
383
Journal of Consumer Marketing
371
Management science : journal of the Institute for Operations Research and the Management Sciences
369
European journal of marketing : EJM
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of marketing research : JMR
345
Technological forecasting & social change : an international journal
342
Tourism management : research, policies, practice
341
Journal of travel and tourism marketing
333
Journal of international consumer marketing
322
Journal of marketing communications
322
Journal of business ethics : JBE
319
Social Responsibility Journal
315
Journal of marketing management : MM
314
Journal of fashion marketing and management
312
Journal of retailing
307
Journal of the Academy of Marketing Science
307
International journal of retail & distribution management
300
Journal of marketing
300
Marketing letters : a journal of research in marketing
300
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
299
Business & society
297
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ECONIS (ZBW)
388
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1
Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands
Vock, Marlene
- In:
The journal of brand management : an international journal
29
(
2022
)
6
,
pp. 569-583
Persistent link: https://www.econbiz.de/10013463724
Saved in:
2
Cause-related marketing : building the corporate image while supporting worthwhile causes
Demetriou, Marlen
;
Papasolomou, Ioanna
;
Vrontis, Demetris
- In:
The journal of brand management : an international journal
17
(
2009/10
)
4
,
pp. 266-278
Persistent link: https://www.econbiz.de/10003944860
Saved in:
3
The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management
Gatti, Lucia
;
Caruana, Albert
;
Snehota, Ivan
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 65-76
Persistent link: https://www.econbiz.de/10009670173
Saved in:
4
Corporate social performance as antecedent of consumer's brand perception
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 228-240
Persistent link: https://www.econbiz.de/10009409556
Saved in:
5
Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude
Myers, Beth
;
Kwon, Wi-suk
;
Forsythe, Sandra
- In:
The journal of brand management : an international journal
20
(
2012/13
)
3
,
pp. 205-217
Persistent link: https://www.econbiz.de/10009703667
Saved in:
6
Is luxury compatible with sustainability? : luxury consumers' viewpoint
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
21
(
2014
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010234577
Saved in:
7
Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
Sander, Frauke
;
Föhl, Ulrich
;
Walter, Nadine
;
Demmer, Vera
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 429-445
Persistent link: https://www.econbiz.de/10012550332
Saved in:
8
Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context
Pyle, Emily
;
Furnham, Adrian
;
McClelland, Alastair
- In:
The journal of brand management : an international journal
29
(
2022
)
3
,
pp. 301-310
Persistent link: https://www.econbiz.de/10013270433
Saved in:
9
Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury
Kapferer, Jean-Noël
;
Michaut-Denizeau, Anne
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10012297784
Saved in:
10
Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities
Hanson, Sara
;
Jiang, Lan
;
Ye, Jun
;
Murthy, Nagesh
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 21-34
Persistent link: https://www.econbiz.de/10012060037
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