Similar Search Results

Luxurious and responsible? : consumer perceptions of corporate social responsibility efforts by luxury versus mass-market brands

Vock, Marlene - In: The journal of brand management : an international journal 29 (2022) 6, pp. 569-583

Persistent link: https://www.econbiz.de/10013463724

Demetriou, Marlen; Papasolomou, Ioanna; Vrontis, Demetris - In: The journal of brand management : an international journal 17 (2009/10) 4, pp. 266-278

Persistent link: https://www.econbiz.de/10003944860

The role of corporate social responsibility, perceived quality and corporate reputation on purchase intention : implications for brand management

Gatti, Lucia; Caruana, Albert; Snehota, Ivan - In: The journal of brand management : an international journal 20 (2012/13) 1, pp. 65-76

Persistent link: https://www.econbiz.de/10009670173

Corporate social performance as antecedent of consumer's brand perception

Huber, Frank; Meyer, Frederik; Vogel, Johannes; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 228-240

Persistent link: https://www.econbiz.de/10009409556

Creating successful cause-brand alliances : the role of cause involvement, perceived brand motivations and cause-brand alliance attitude

Myers, Beth; Kwon, Wi-suk; Forsythe, Sandra - In: The journal of brand management : an international journal 20 (2012/13) 3, pp. 205-217

Persistent link: https://www.econbiz.de/10009703667

Is luxury compatible with sustainability? : luxury consumers' viewpoint

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 21 (2014) 1, pp. 1-22

Persistent link: https://www.econbiz.de/10010234577

Green or social? : an analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude

Sander, Frauke; Föhl, Ulrich; Walter, Nadine; Demmer, Vera - In: The journal of brand management : an international journal 28 (2021) 4, pp. 429-445

Persistent link: https://www.econbiz.de/10012550332

Corporate social and environmental responsibility advertising : advertising effectiveness as a function of viewing context

Pyle, Emily; Furnham, Adrian; McClelland, Alastair - In: The journal of brand management : an international journal 29 (2022) 3, pp. 301-310

Persistent link: https://www.econbiz.de/10013270433

Are millennials really more sensitive to sustainable luxury? : a cross-generational international comparison of sustainability consciousness when buying luxury

Kapferer, Jean-Noël; Michaut-Denizeau, Anne - In: The journal of brand management : an international journal 27 (2020) 1, pp. 35-47

Persistent link: https://www.econbiz.de/10012297784

Society or the environment? : understanding how consumers evaluate brand messages about corporate social responsibility activities

Hanson, Sara; Jiang, Lan; Ye, Jun; Murthy, Nagesh - In: The journal of brand management : an international journal 26 (2019) 1, pp. 21-34

Persistent link: https://www.econbiz.de/10012060037

1
2
3
4
5
6
7
8
9
10
Next
Last