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~isPartOf:"The journal of business & industrial marketing"
~person:"O'Cass, Aron"
~subject:"Innovationsmanagement"
~subject:"New product development"
~subject:"Service innovation"
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Innovationsmanagement
New product development
Service innovation
Dynamic capabilities
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Dynamische Kompetenzen
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O'Cass, Aron
Cantù, Chiara
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Johnston, Wesley J.
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The journal of business & industrial marketing
Industrial marketing management : the international journal for industrial and high-tech firms
4
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Australasian marketing journal
1
International small business journal : researching entrepreneurship
1
Journal of business research : JBR
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Journal of strategic marketing
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The journal of services marketing
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ECONIS (ZBW)
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Mastering the complementarity between marketing mix and cutomer-focused capabilities to enhance new product performance
O'Cass, Aron
;
Heirati, Nima
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 60-71
Persistent link: https://www.econbiz.de/10010526569
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2
Identifying the resource conditions that maximize the relationship between ambidexterity and new product performance
Heirati, Nima
;
O'Cass, Aron
;
Sok, Phyra
- In:
The journal of business & industrial marketing
32
(
2017
)
8
,
pp. 1038-1050
Persistent link: https://www.econbiz.de/10011802533
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