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Evaluation of information sources in industrial marketing: Implications for media planning in the Arabian Gulf - Examines a survey conducted of 67 company executives in Saudi Arabi...
Tuncalp, Secil - In: The journal of business & industrial marketing 14 (1999) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10007343737
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Bank choice behavior of small and medium-sized construction firms
Yavas, Ugur; Babakus, Emin; Eroglu, Sevgin - In: The journal of business & industrial marketing 19 (2004) 4-5, pp. 258-266
Persistent link: https://www.econbiz.de/10007026957
Cover Image
Bank choice behavior of small and medium-sized construction firms
Yavas, Ugur; Babakus, Emin; Eroglu, Sevgin - In: The journal of business & industrial marketing 19 (2004) 4, pp. 258-266
Persistent link: https://www.econbiz.de/10007027605