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The Future of Original Equipment Manufacturers: A Matter of Partnerships
Herbig, Paul A.; O'Hara, Bradley S. - In: The journal of business & industrial marketing 9 (1994) 3, pp. 38-43
Persistent link: https://www.econbiz.de/10007087193
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Trade Shows: What Do the Exhibitors Think? A Personal Selling Perspective
O'Hara, Bradley S.; Herbig, Paul A. - In: The journal of business & industrial marketing 8 (1993) 4, pp. 18-25
Persistent link: https://www.econbiz.de/10007092468
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INNOVATION INERTIA: THE POWER OF THE INSTALLED BASE
Herbig, Paul A.; Kramer, Hugh - In: The journal of business & industrial marketing 8 (1993) 3, pp. 44-57
Persistent link: https://www.econbiz.de/10007092474
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Differences in cross-cultural negotiation behavior between industrial product and consumer product firms
Gulbro, Robert; Herbig, Paul - In: The journal of business & industrial marketing 10 (1995) 3, pp. 18-28
Persistent link: https://www.econbiz.de/10007329833
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Japanese product development strategies
Jacobs, Laurence; Herbig, Paul - In: The journal of business & industrial marketing 13 (1998) 2-3, pp. 132-154
Persistent link: https://www.econbiz.de/10007353914
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Differences between trade show exhibitors and non-exhibitors
Herbig, Paul; O'Hara, Brad; Palumbo, Fred - In: The journal of business & industrial marketing 12 (1997) 5-6, pp. 368-382
Persistent link: https://www.econbiz.de/10007364142
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Differences in Forecasting Behavior between Industrial Product Firms and Consumer Product Firms
Herbig, Paul; Milewicz, John; Golden, James E. - In: The journal of business & industrial marketing 9 (1994) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10007087208