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~isPartOf:"The journal of business & industrial marketing"
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Measurement equivalence and applicability of core marketing concepts across Nigerian, Kenyan, Japanese and US firms
Dadzie, Kofi Q.
;
Johnston, Wesley J.
;
Yoo, Boonghee
; …
- In:
The journal of business & industrial marketing
17
(
2002
)
6
,
pp. 430-455
Persistent link: https://www.econbiz.de/10007036375
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