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Marketing strategy selection, marketing metrics, and firm performance
Zahay, Debra; Griffin, Abbie - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 84-93
Persistent link: https://www.econbiz.de/10003943139
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Dealing with downstream customers : an exploratory study
Hillebrand, Bas; Biemans, Wim G. - In: The journal of business & industrial marketing 26 (2011) 2, pp. 72-80
Persistent link: https://www.econbiz.de/10009009733
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Development of customer value in a supply chain : managerial thinking about strategic marketing
Rundh, Bo - In: The journal of business & industrial marketing 26 (2011) 4, pp. 260-272
Persistent link: https://www.econbiz.de/10009010561
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Impact of business relationship functions on relationship quality and buyer's performance
Song, Yongtao; Su, Qin; Liu, Qiang; Wang, Tieshan - In: The journal of business & industrial marketing 27 (2012) 4, pp. 286-298
Persistent link: https://www.econbiz.de/10009559261
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High-tech, innovative products : identifying and meeting business customers' value needs
Lindgreen, Adam; Antioco, Michael; Palmer, Roger; … - In: The journal of business & industrial marketing 24 (2009) 3/4, pp. 182-197
Persistent link: https://www.econbiz.de/10009524596
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Effects of customer equity drivers on customer loyalty in B2B context
Ramaseshan, B.; Rabbanee, Fazlul K.; Hui, Laine Tan Hsin - In: The journal of business & industrial marketing 28 (2013) 4, pp. 335-346
Persistent link: https://www.econbiz.de/10009747467
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A multistage behavioural and temporal analysis of CPV in RM
Dorai, Sriram; Varshney, Sanjeev - In: The journal of business & industrial marketing 27 (2012) 5, pp. 403-411
Persistent link: https://www.econbiz.de/10009665544
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Bridging the theory to application gap in value-based selling
Töytäri, Pekka; Alejandro, Thomas Brashear; Parvinen, … - In: The journal of business & industrial marketing 26 (2011) 7, pp. 493-502
Persistent link: https://www.econbiz.de/10009410788
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Identifying potential sources of value in a packaging value chain
Niemelä-Nyrhinen, Jenni; Uusitalo, Outi - In: The journal of business & industrial marketing 28 (2013) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10009723088
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Application of customer lifetime value model in make-to-order manufacturing
Tukel, Oya I.; Dixit, Ashutosh - In: The journal of business & industrial marketing 28 (2013) 6, pp. 468-474
Persistent link: https://www.econbiz.de/10009790099