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Good for science, but which implications for business? : an analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012
Baraldi, Enrico; La Rocca, Antonella; Perna, Andrea - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 574-592
Persistent link: https://www.econbiz.de/10010422027
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The value co-creation journey : a longitudinal process unfolding in a network through collaboration
Perna, Andrea; O'Toole, Thomas; Baraldi, Enrico; … - In: The journal of business & industrial marketing 37 (2022) 13, pp. 182-196
Persistent link: https://www.econbiz.de/10013538991
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Special issue: understanding digital transformation from an inter-organizational network perspective
Eklinder-Frick, Jens; Perna, Andrea; Fremont, Vincent … - 2023
Persistent link: https://www.econbiz.de/10014276792
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Actors' roles in interaction and innovation in local systems : a conceptual taxonomy
Guercini, Simone; Runfola, Andrea - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 269-278
Persistent link: https://www.econbiz.de/10011342361