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Empirical analysis of competitive product line pricing decisions : lead, follow, or move together?
Kadiyali, Vrinda - In: The journal of business : B 69 (1996) 4, pp. 459-487
Persistent link: https://www.econbiz.de/10001207974
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Risk reduction and umbrella branding
Montgomery, Cynthia A. - In: The journal of business : B 65 (1992) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10001121940
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Advertising content when brand choice is a signal
Wernerfelt, Birger - In: The journal of business : B 63 (1990) 1, pp. 91-98
Persistent link: https://www.econbiz.de/10001084905
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Competitive promotional strategies
Narasimhan, Chakravarthi - In: The journal of business : B 61 (1988) 4, pp. 427-449
Persistent link: https://www.econbiz.de/10001060207
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Advertising, random sales response, and brand competition : some theoretical and econometric implications
Nguyen, Dung - In: The journal of business : B 60 (1987) 2, pp. 259-279
Persistent link: https://www.econbiz.de/10001025722
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Consumers' extent of evaluation in brand choice
Murthi, B. P. S.; Srinivasan, Kannan - In: The journal of business : B 72 (1999) 2, pp. 229-256
Persistent link: https://www.econbiz.de/10001364035
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Assessing the competitive interaction between private labels and national brands
Cotterill, Ronald W.; Putsis, William P.; Dhar, Ravi - In: The journal of business : B 73 (2000) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10001447207
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Monopolistic competition and multiproduct brand names
Margolis, Stephen - In: The journal of business : B 62 (1989) 2, pp. 199-209
Persistent link: https://www.econbiz.de/10001063637
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Self-concept and brand preference
Ross, Ivan - In: The journal of business : B 44 (1971) 1, pp. 38-50
Persistent link: https://www.econbiz.de/10002727162
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Transactional risk, market crashes, and the role of circuit breakers
Greenwald, Bruce C. N. - In: The journal of business : B 64 (1991) 4, pp. 443-462
Persistent link: https://www.econbiz.de/10001115137